Rosewater
Rosewater Market & Take Away is a year-round grocer and general store located in historic downtown Edgartown, on the island of Martha’s Vineyard. Their brand identity was built to establish them in a tight knit community and pay homage to the history of the area.
Branding
Illustration
Visual Identity
The goal with Rosewater’s identity was to create a flexible system that could be used anywhere. The final design incorporates a simple, crest-like abstraction of a rose as the identity’s focal point. For inspiration, we studied vintage catalogues, maps of the island, and much more.
Rosewater Wine & Spirits
After the success of Rosewater Market, the brand was extended to a sibling store, Rosewater Wine and Spirits. This new seasonal store aims to offer up a generous selection of wines, specialty spirits, and craft beers; inviting their customers to discover a new favorite. It also offered an opportunity to play with extending the brand by adding playful language, illustration, and new souvenirs inspired by the Martha’s Vineyard culture and vintage tourist kitsch. The store was playfully called “Boozewater” by owners and locals
CREATED AT BONFIRE RED
ROLE: DESIGNER
COLLABORATORS: HOLLY MALONE
PHOTOGRAPHY: ELIZABETH CECIL
