Columbus Idea Foundry
The Idea Foundry is Columbus, Ohio’s premiere makerspace, learning center, and creative place. The Idea Foundry team needed a new brand and website that could grow with their brand as their space expanded and audience widened.
Awards: Award of Excellence, Digital, CSCA, 2017
Branding
Web Design
Creative Building Blocks
A mark was created to represent the three pillars of the brand: Empowerment, Community and Innovation, while abstractly creating “I” and “F”. These pillars are represented as the building blocks of the brand mark, creating a strong foundation and bold presence.
As The Idea Foundry expanded their space to include offices and co-working, it was important to make sure their current audience didn’t feel isolated by the change. With this in mind, the supporting brand language is flexible. It can be represented as clean and controlled to market co-working or more experimental and gritty for the workshop members.
Website Re-Design
The new website had a few goals: create an online experience to express the new brand, promote membership options, and create a solution for scheduling events.
CREATED AT BONFIRE RED
ROLE: LEAD DESIGNER
COLLABORATORS: KATIE HIGAKI
PHOTOGRAPHY: KATE HORGAN
