Pelotonia 2019
Pelotonia began in 2008 as a bike ride in Columbus, OH to raise funds for cancer research at The James Comprehensive Cancer Center. Over the years, Pelotonia has raised more than 1.5 million dollars in funds for cancer research. Each year, the Pelotonia brand is given a refresh.
Awards: Best of Category, Campaign Design, CSCA 2019
SERVICES
→ Brand Design
→ Campaign Identity
→ Web Design
ROLE
→ Senior Designer
Engaging the community
Pelotonia has always been rooted in a strong community and the 2019 campaign leverages a collection of diverse stories, experiences, and personalities as its focal point. Community members are invited to take part, create their own arrows, and share the stories that inspire them to be involved and fight to find a cure.
Arrows created by the community were used after the campaign launch in marketing materials and signage. A microsite was created to showcase the art and stories of Pelotonia participants.
Created at: FORT
Collaborators: Drue Dixon
