Design Central
Design Central is an industrial design and innovation firm in Columbus, Ohio. Their team was due for a brand and website update to help fully showcase their capabilities and breadth of work.
SERVICES
→ Web Design
→ Brand Refresh
ROLE
→ Designer
The new website was an opportunity to reinvigorate the Design Central Brand. Their typography, color palette, and visual language were updated and a custom pattern was created using deconstructed elements of their existing logo.
The result is a contemporary, responsive website that matches their culture and talent: bright, vibrant, and thoughtful.
Brand Extension
Custom Content
The new website features custom photography, videography, and animations to highlight their people, culture, and products in a unique way. Shots of people are placed alongside samples or work and collaboration to show the energy within the studio and the expertise.
Flexible Development
Reusable components were implemented on the portfolio and blog side of the CMS so the Design Central team could update their content and flex their showcase as needed.
Created at: Bonfire Red
Collaborators: Holly Malone
Photography: Outsider Video
