Great Minds
Great Minds, a brain cancer foundation, is a group of individuals who share one common goal: no more brain cancer. They have a 10 year history of building community through diverse events and raising essential funds to support research at The James OSUCC. Great Minds were expanding their events and needed a brand that could grow with them. A new name and visual identity were created that authentically represents who they want to be.
SERVICES
→ Naming
→ Branding
ROLE
→ Senior Designer
Naming
They say great minds think alike. Taking a familiar phrase and turning it on its head, the name Great Minds creates a sense of curiosity and makes a more direct reference to the minds benefiting from and behind the research.
Identity
Great Minds' new visual language is inspired by the intelligent, hopeful, and lively personalities behind the organization. The new logo is an embodiment of what Great Minds is doing: putting heads and hearts together to support brain cancer research. The final outcome is a friendly and approachable that makes brain cancer a little less scary. It invites the community to be involved and will grow with Great Minds.
Visual Language
Cancer is serious but we don’t have to take ourselves seriously. The visual language and tone for the Great Minds brand is intentionally bubbly, colorful, and at times goofy. The wide color palette allows the brand to flex to be serious sometimes and more playful and loud at other times.
Created at: Nonfiction
Animations: Amanda Burnside
